Recently I read a twitter post that triggered some deep profound thought on my part [especially since it was 2:10 in the morning and I had been up for some 19 1/2 hours. I was happily digging my way around and starting to follow some new twitter folks when this tweet cam from @RodSloane the post stated simply the philosophy of WIIFM “WHAT’S IN IT FOR ME”

You know the simple statement that cries out long and strong hey Mr./Mrs. business owner if I use your products and or services what the heck are my benefits, also before I decide to use them can you convey the message that makes me feel as if you are the real solution to my needs wants and/or desires?

Here is the question posted by @RodSloane… RT What are the business benefits of what you do? How are you different? Can you explain this to prospects!

This statement as I mentioned puts the sales person, business owner and or even marketer/copywriter in a state of total Zen when it comes to promotion(s). WIIFM I never used to care much about this and or other parts of prospecting new clients, as I have grown my business and changed my target market I rely on this strategy often.

People are always looking for a great deal, or a good deal if no great ones seem to exist; this is where the WIIFM statement really separates the boys from the men or girls from the women so to speak. The only problem is that most competitive markets try competing for the same slice of the pie with the same old tactics, you know what I mean price driven, over printed materials like the old swap file scame out an dthey changed the color on the brochure hoping it would catch the eye of an unsuspecting reader.

Today the market place responds differently especially since we are facing such difficult times in our financial markets. Credit has tightened and the faith as well as the confidence of our investors has shrunk to all time lows in most cases. This is where the rich, the bold and those people in the know are willing to take the risk and capitalize in their respective markets.

For them the solution is simple scout a bargain and pick it up, but what about the rest of the country? Why should only the few reap the rewards while the many starve out in the cold hoping for a change? This is where your benefits need to be stated loudly, clearly and poised for the most cautious of clientele to feel both attracted and comforted about performing any transaction with your company.

Simply stated you need to have or be a strong, outgoing service or product priced right with the best message to stay away the prospects negativity or uncertainty with the situation. One that compels the prospect into making an action or a buying decision based solely on facts, dollarized value, and the return on their investment if possible.

Let’s take a look at my line up of products and services…

For my main products I have 1 major category that’s money and wealth creation here this is generic in it’s self because everyone online is a “guru” on this subject matter, next we narrow down wealth through real estate, well this is a double edged sword since there are many more well known seminar speakers who niche into this subject.

SO how does an intelligent real estate agent/ network marketer profit in a competitive market such as wealth and real estate? It boils down to the very same question that was posted on twitter.com this morning…What are the benefits of doing business with me, how am I different and can I explain this to my prospects?

Sounds simple enough, yet, even with this three pronged fork it takes mountains of thought to make the right emotional hook that will brand and explain you and what your company has to offer in a short 15 to 30 second “elevator pitch”. This is where most people in business usually get stuck, the marketing, the creative end of the business. They know their prospect, they know their product but trying to spread the word uniformly hasn’t always been an easy task.

So back to the instance above my personal business I haven’t always had a great hook, when real estate was hot it was easy, if you had a license you were making money. If you could fog up a mirror you could receive a loan. Then the stuff really hit the fan.

Now even if you have good credit, money in the bank and some how have any equity your finding it difficult to get financed or top even get an offer accepted. So with the light of recent historical trends shining brightly on us and dimming our hope of a brighter future with the job cuts and home foreclosures on the rise. People still need to find that glimmer of hope, the right message that sets the buying impulse on fire!

So here goes what may be the best creative message of all time… Remember benefits not features here… And for the quick read here’s the question one more time; “What are the business benefits of what you do? How are you different? Can you explain this to prospects!”

Huge declines in housing values cause hundreds of investors to surge in buying across the nation, let top mortgage and real estate sales agent Ryan Wegman help you choose the best way to purchase these once in a lifetime deals for pennies on the dollar. By now you’ve heard it on the news or felt it in your community, the shake up of our financial and credit markets. Contrary to what you may have heard banks are lending and are ready to make a deal. Don’t wait, this is a once in a life time opportunity to gain wealth in real estate at bargain basement prices.

We can get you financed with B of A, WAMU or many other don’t you see, it’s having a choice in the matter that can and will set you free. Come one and all register for your free call.

Okay I admit it’s a bit corny and well that’s okay too, cause a little jingle helps the benefits stick too.

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In today’s economic turbulent times the value of the dollar is limited and consumers are searching for more economically affordable solutions.For the most part price wins decisions more often than not. Just like people searching for solutions for their mortgage people rate shop and often take a lower rate before reading the fine print. Consumers go to the large discount chains for better pricing of merchandise feeling that they got a good deal.

However price shouldn’t always be the driving factor in all of your affairs, often times as the old saying goes “you get what you pay for”, holds true. In many cases myself, my friends or colleagues talk about the savings of brand x over brand y. When it all boils down the cheaper brand may cost you more in the long run. More trips to the exchange counter, more time and money spent in the car driving to and from the store; possibly even time on the phone with customer support that gets you nowhere.

It’s no secret that bargain shopping is in demand and retailers are looking to stir up sales in these times of  economic uncertainty. What is it that is going to make you open up your wallet and extend or even over extend your budget this Holiday Season, or even later down the road while this economy struggles with getting turned around?

I know for my family it’s often times value vs. price. What I mean is price is a factor of course but what will I get for the value of my dollar. For instance…when you shop online value may come in the form of an added bonus on an information product or a bundle of bonuses. Retailers are making affordable shipping an added value, savings on combined telecommunication services or bundled service packs.

Value comes from many forms of offers, now when it comes to purchasing safeguards for your self and family what types of value do you get? Car insurance gives value to you if you’re a good driver by the way of discounted insurance premiums. Value comes from service professionals by way of education, extended learning opportunities, consultations for free. However have you ever been offered a value from your medical insurance providers? I haven’t, until recently ever heard of this.

There are companies committed to only providing value for there clients by the way of huge savings and gratifications. For example a well known company charges a premium of $800/ year and $35 per call for medical advice. Sounds expensive but really it’s not if you only call once in a while you’re saving money on insurance premiums. Now then what if instead of paying the yearly fee and charge per call you could receive the same company’s services for a reasonable monthly fee and have unlimited calls.

In this example say the fee was reduces to $34.95/month and you were provided with the same exceptional level of service. That’s a savings of $800 per year plus the $34.95 phone call fee, say you called once per month that savings would equate to another $419.20 that totals almost $1220.00 in savings now we’re talking about value. “But Wait, That’s not all” as the announcer calls to the audience… How about a list of preferred pharmacies to help you save on those medications?

“There’s Even More”… Again the Announcer shouts; We’ll even throw in another service that would help you protect your identity that would normally cost $10/month here’s another savings of $120.00 on top of the $1220. Still not convinced that these services will protect you from over extension of your budget?

What if we even provided you with a piece of proprietary software that will help you to reduce your interest bearing credit lines by 1/2 to 1/3 of the time saving you thousands of dollars in interest fees? Even better we’ll give you the exact date you will be debt free, and a second date that you will become a cash millionaire.

How do these services go with medical benefits? Easy; health and wellness incorporate all things related to the physical and mental aspects of the body. Stress and worry take a huge toll on your immediate health and wellness, financial wellness is equally important to your health. If you constantly have to worry about your bills, savings and investments the tolls of stress and worry take you over.

Sure there are alternatives and companies that focus on specializing in one area or niche of service. Yes they are useful in some cases but not everyone fits in to their mold. So for those of us looking for more common services to help us in our quest of saving money and learning to maximize the value of our dollar we need to be more receptive to new ideas.

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