Your no stranger to theft in America, it’s always been around you in one shape or another. For many that live in crime infested areas across the globe you become numb to the frenzy of gun shots, sirens, and all of the commotion that takes place in your normal atmosphere.

This is just the opportunity that many “silent thieves” have been waiting for. Your junk mail that gets thrown out, credit offers, now phising on websites and unsolicited fake phone calls from would be credit companies vying and trying to get your personal information.

Now with more widespread panic of “economic crisis” people have become numb to the thought of protecting one’s self. I was having a discussion with a very close friend of mine who is preparing to launch a new product for his business.

We didn’t talk on the subject of Identity theft more towards the conversation of people and perceived value. I know first hand of the numbness towards the consumer. People feel beat down from all of the commotion in the market place, the perceived value of free versus paid has become controversy for many professionals.

Some say give away your best information, while others charge a premium for it. How do you know when you have made the right decision? When it comes to identity theft people choose not to acknowledge the fact, they are at risk.

Identity theft has become America’s number one problem. An identity is stolen every three seconds, if you don’t believe google the facts about it. You’ll see. Sure there are fierce competitors in the market place. You don’t just want to receive credit and “identity monitoring” the problem with this is once a problem has been discovered it’s usually too late.

You need more than that. I use a very notable company we all know. Todd Davis CEO and founder of LifeLock has earned quite a reputation with his statistics alone over 1,000,000 identities protected and only 158 identities were breached in his business. The loop was found and viola no more problems at least at the time of this reporting.

LifeLock has become the industry leader for their innovation in the industry along with their unprecedented $1,000,000 guarantee. You have to take initiative to control your safety as well as your family. LifeLock will even protect your children for free until the age of 16. Even your children.

You have the ability to gain an edge on the doers of evil simply by using the services that protect your identity. Don’t be fooled by imitators. Get your LifeLock membership for free today simply by joining the most comprehensive personal and financial concierge services in the world

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Sounds funny that your credit card companies and the credit bureaus share some trade secrets that are actually in place to do you more harm than good. For example many credit card companies wil extend you credit even if you can’t really afford it.

When you apply for credit the credit card companies only do a surface check to see if your finances measure up and to check your credit score if you fit in there box you win. A life of debt that you weren’t prepared for.

Debt that seems to grow faster than you can pay it off. Also you win some hidden fine print that states your can make the minimum monthly payment options that include taxes and possible additional charges you were not prepared for.

Next in line is the credit bureaus which were never designed to do anything more than create revenue. These bureaus are a double edged sword, first business that issue credit pay to report your payment and credit obligation repayment This is the first source of revenue.

Secondly these same bureaus who report our financial history also sell our information to other credit issuers to send us more credit offers. This is the second stream of revenue for these giant credit reporting bureaus. Most consumers never realize this and keep on going through life and wondering why this and why that.

Credit is big business and the effect of misuse of credit is dangerous. Just look around to see the negative affects on the economy. We have not seen this type of financial devastation since the great depression of 1929 according to the experts we learn from everyday.

So with this knowledge you can protect yourself by opting out of the marketing lists, using a professional service such as LifeLock to protect your identity and remove you from all of the major marketing channels, removing you from junk mail and opting out. Also LifeLock will place fraud alerts on your credit reports to prevent false issuing of credit to someone other than you.

The main reason we are on these lists is so we can be bombarded by direct marketing companies, credit lenders and other direct sales professions to trigger our impulse in buying. Where else should you get your data from some outside source or the one place that knows your deepest secrets in making purchases.

If you are exposed at your weakest level and the companies who compete are vying for your business than why would I as a marketer want to gather your intelligence from anyone else? I can see where you shop, where you have applied and received credit, where credit was denied and so on.

Take warning that in today’s modern world information is king right up there with cash. Which makes more sense today; robbing one bank or stealing identities and robbing thousands of identities for the same purpose and never leave the comfort of my own living room.

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