Twitter me this “What’s in it for me if I choose you for business”

Recently I read a twitter post that triggered some deep profound thought on my part [especially since it was 2:10 in the morning and I had been up for some 19 1/2 hours. I was happily digging my way around and starting to follow some new twitter folks when this tweet cam from @RodSloane the post stated simply the philosophy of WIIFM “WHAT’S IN IT FOR ME”

You know the simple statement that cries out long and strong hey Mr./Mrs. business owner if I use your products and or services what the heck are my benefits, also before I decide to use them can you convey the message that makes me feel as if you are the real solution to my needs wants and/or desires?

Here is the question posted by @RodSloane… RT What are the business benefits of what you do? How are you different? Can you explain this to prospects!

This statement as I mentioned puts the sales person, business owner and or even marketer/copywriter in a state of total Zen when it comes to promotion(s). WIIFM I never used to care much about this and or other parts of prospecting new clients, as I have grown my business and changed my target market I rely on this strategy often.

People are always looking for a great deal, or a good deal if no great ones seem to exist; this is where the WIIFM statement really separates the boys from the men or girls from the women so to speak. The only problem is that most competitive markets try competing for the same slice of the pie with the same old tactics, you know what I mean price driven, over printed materials like the old swap file scame out an dthey changed the color on the brochure hoping it would catch the eye of an unsuspecting reader.

Today the market place responds differently especially since we are facing such difficult times in our financial markets. Credit has tightened and the faith as well as the confidence of our investors has shrunk to all time lows in most cases. This is where the rich, the bold and those people in the know are willing to take the risk and capitalize in their respective markets.

For them the solution is simple scout a bargain and pick it up, but what about the rest of the country? Why should only the few reap the rewards while the many starve out in the cold hoping for a change? This is where your benefits need to be stated loudly, clearly and poised for the most cautious of clientele to feel both attracted and comforted about performing any transaction with your company.

Simply stated you need to have or be a strong, outgoing service or product priced right with the best message to stay away the prospects negativity or uncertainty with the situation. One that compels the prospect into making an action or a buying decision based solely on facts, dollarized value, and the return on their investment if possible.

Let’s take a look at my line up of products and services…

For my main products I have 1 major category that’s money and wealth creation here this is generic in it’s self because everyone online is a “guru” on this subject matter, next we narrow down wealth through real estate, well this is a double edged sword since there are many more well known seminar speakers who niche into this subject.

SO how does an intelligent real estate agent/ network marketer profit in a competitive market such as wealth and real estate? It boils down to the very same question that was posted on twitter.com this morning…What are the benefits of doing business with me, how am I different and can I explain this to my prospects?

Sounds simple enough, yet, even with this three pronged fork it takes mountains of thought to make the right emotional hook that will brand and explain you and what your company has to offer in a short 15 to 30 second “elevator pitch”. This is where most people in business usually get stuck, the marketing, the creative end of the business. They know their prospect, they know their product but trying to spread the word uniformly hasn’t always been an easy task.

So back to the instance above my personal business I haven’t always had a great hook, when real estate was hot it was easy, if you had a license you were making money. If you could fog up a mirror you could receive a loan. Then the stuff really hit the fan.

Now even if you have good credit, money in the bank and some how have any equity your finding it difficult to get financed or top even get an offer accepted. So with the light of recent historical trends shining brightly on us and dimming our hope of a brighter future with the job cuts and home foreclosures on the rise. People still need to find that glimmer of hope, the right message that sets the buying impulse on fire!

So here goes what may be the best creative message of all time… Remember benefits not features here… And for the quick read here’s the question one more time; “What are the business benefits of what you do? How are you different? Can you explain this to prospects!”

Huge declines in housing values cause hundreds of investors to surge in buying across the nation, let top mortgage and real estate sales agent Ryan Wegman help you choose the best way to purchase these once in a lifetime deals for pennies on the dollar. By now you’ve heard it on the news or felt it in your community, the shake up of our financial and credit markets. Contrary to what you may have heard banks are lending and are ready to make a deal. Don’t wait, this is a once in a life time opportunity to gain wealth in real estate at bargain basement prices.

We can get you financed with B of A, WAMU or many other don’t you see, it’s having a choice in the matter that can and will set you free. Come one and all register for your free call.

Okay I admit it’s a bit corny and well that’s okay too, cause a little jingle helps the benefits stick too.

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