Recently I read a twitter post that triggered some deep profound thought on my part [especially since it was 2:10 in the morning and I had been up for some 19 1/2 hours. I was happily digging my way around and starting to follow some new twitter folks when this tweet cam from @RodSloane the post stated simply the philosophy of WIIFM “WHAT’S IN IT FOR ME”

You know the simple statement that cries out long and strong hey Mr./Mrs. business owner if I use your products and or services what the heck are my benefits, also before I decide to use them can you convey the message that makes me feel as if you are the real solution to my needs wants and/or desires?

Here is the question posted by @RodSloane… RT What are the business benefits of what you do? How are you different? Can you explain this to prospects!

This statement as I mentioned puts the sales person, business owner and or even marketer/copywriter in a state of total Zen when it comes to promotion(s). WIIFM I never used to care much about this and or other parts of prospecting new clients, as I have grown my business and changed my target market I rely on this strategy often.

People are always looking for a great deal, or a good deal if no great ones seem to exist; this is where the WIIFM statement really separates the boys from the men or girls from the women so to speak. The only problem is that most competitive markets try competing for the same slice of the pie with the same old tactics, you know what I mean price driven, over printed materials like the old swap file scame out an dthey changed the color on the brochure hoping it would catch the eye of an unsuspecting reader.

Today the market place responds differently especially since we are facing such difficult times in our financial markets. Credit has tightened and the faith as well as the confidence of our investors has shrunk to all time lows in most cases. This is where the rich, the bold and those people in the know are willing to take the risk and capitalize in their respective markets.

For them the solution is simple scout a bargain and pick it up, but what about the rest of the country? Why should only the few reap the rewards while the many starve out in the cold hoping for a change? This is where your benefits need to be stated loudly, clearly and poised for the most cautious of clientele to feel both attracted and comforted about performing any transaction with your company.

Simply stated you need to have or be a strong, outgoing service or product priced right with the best message to stay away the prospects negativity or uncertainty with the situation. One that compels the prospect into making an action or a buying decision based solely on facts, dollarized value, and the return on their investment if possible.

Let’s take a look at my line up of products and services…

For my main products I have 1 major category that’s money and wealth creation here this is generic in it’s self because everyone online is a “guru” on this subject matter, next we narrow down wealth through real estate, well this is a double edged sword since there are many more well known seminar speakers who niche into this subject.

SO how does an intelligent real estate agent/ network marketer profit in a competitive market such as wealth and real estate? It boils down to the very same question that was posted on twitter.com this morning…What are the benefits of doing business with me, how am I different and can I explain this to my prospects?

Sounds simple enough, yet, even with this three pronged fork it takes mountains of thought to make the right emotional hook that will brand and explain you and what your company has to offer in a short 15 to 30 second “elevator pitch”. This is where most people in business usually get stuck, the marketing, the creative end of the business. They know their prospect, they know their product but trying to spread the word uniformly hasn’t always been an easy task.

So back to the instance above my personal business I haven’t always had a great hook, when real estate was hot it was easy, if you had a license you were making money. If you could fog up a mirror you could receive a loan. Then the stuff really hit the fan.

Now even if you have good credit, money in the bank and some how have any equity your finding it difficult to get financed or top even get an offer accepted. So with the light of recent historical trends shining brightly on us and dimming our hope of a brighter future with the job cuts and home foreclosures on the rise. People still need to find that glimmer of hope, the right message that sets the buying impulse on fire!

So here goes what may be the best creative message of all time… Remember benefits not features here… And for the quick read here’s the question one more time; “What are the business benefits of what you do? How are you different? Can you explain this to prospects!”

Huge declines in housing values cause hundreds of investors to surge in buying across the nation, let top mortgage and real estate sales agent Ryan Wegman help you choose the best way to purchase these once in a lifetime deals for pennies on the dollar. By now you’ve heard it on the news or felt it in your community, the shake up of our financial and credit markets. Contrary to what you may have heard banks are lending and are ready to make a deal. Don’t wait, this is a once in a life time opportunity to gain wealth in real estate at bargain basement prices.

We can get you financed with B of A, WAMU or many other don’t you see, it’s having a choice in the matter that can and will set you free. Come one and all register for your free call.

Okay I admit it’s a bit corny and well that’s okay too, cause a little jingle helps the benefits stick too.

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More and more families and seniors are becoming homeless, hard pressed and losing hope. Our economic situation is largely blamed if you listen to the news and public media. With our credit and financial market devastated and spiraling downward at an unprecedented rate many people are left wondering what will happen to them.

Job losses and layoff are peaking in many Bay Area cities as well as many places around our country. Yet when we look past our own circumstances what do we see. People still out and about, shopping, dining and enjoying life.

Even in their darkest hours the people we pass on the streets while we walk or drive by still keep on pushing forward. Many families have lost their nest eggs, retirement and rainy day funds. Yet the credit cards and general consumerism mentality still have a tight grip around the general public at large.

These stressful situations can create a world of uncertainty for many and for those who have had about enough this can be the straw that breaks the camels back. I was with a dear friend the other evening having a quiet evening in with him and my wife.

We had a nice meal for supper and then sat down to watch an old favorite of his with Michael Douglas as the leading character in a role for a movie called “Falling Down”. If you have ever seen this particular film than you can relate to what I am about to say.

If you haven’t I suggest that you rent it asap. Scene sets the stage here… William (D-FENS) just wants to get home to see his daughter on her birthday. Unfortunately, nothing seems to be going right for him.

This is in its simplest form a scenario of today for many people “nothing seems to be going right for them”.

In an instant when a chain reaction of events takes place a simple defense worker “William A.K.A. Bill” has a short circuit followed by a brief anxiety attack. What happens next is a series of events that takes Bill on an uncanny almost hilarious adventure of sorts all on a journey to his destination; to see his daughter on her birthday.

The mishaps and perils of Bills adventure are scenarios we are faced with everyday during every waking hour. As his journey continues and his mishaps perpetually grow in adversity and consequence Bill lashes back at each and every one of them until he finally reaches home.

Along the way Bills Ex Wife tries to deter and change Bills mindset on coming home. Apparently Bill has had episodes in the past that made his ex wife feel threatened and afraid of what could happen.

The climactic shift is at the end of this film where Bill has a very difficult choice before him; face the charges from his mishaps from his journey or die. Yes I said die! This was an unfortunate altercation of good guy goes bad and the devastation created in his wake were more than enough to secure him in prison for the rest of his life.

Here Bill took the cowards way out and opted for a one way ticket straight to Heaven or Hell which ever one took him I suppose.

Now back to modern day for a moment … I am not suggesting you opt for a way out by means of violence, or inappropriate behavior or misconduct, what I am offering you is simply a solution to your everyday challenges.

Starting from the gate is not an easy alternative for many. Those who have fallen and those who are about to fall can clearly feel those words. I too have fallen and more so than once. I have had to pick myself up and continue in the darkest of hours in the most desperate of times.

I know what it feel like to have your world ripped out from beneath your feet. I also know what it’s like to finally get far enough out of your hole to see the forest through the trees. To have a goal and to have the guts to get back up and run the race one more time take more than persistence; it takes guts, confidence, pride and belief that your doing the right thing.

Think for a moment that your troubles are a far distant memory, worries have been forgotten and your financial picture is one of beauty and elegance. You have arrived. You have given your all and the rewards are plenty. This is the freedom of choice, the freedom to believe in something that is you and at the very same time something that is much bigger than you.

There are usually three types of people in the world

1) Those who sit idly by and let things happen to them

2) Those who wonder what is going to happen to them

3) Those who make things happen to them.

Are you a 1, 2 or a 3? It’s really a simple choice to make until you stop and consider the consequences.

If you are a one and you constantly sit ny and let life happen you’re going to be watching life from the sidelines. Seeing everything you have ever wanted become someone else’s reality.

If you are a two you’re like a one except you are willing to consider making a choice if it has the right feel, well maybe I’ll just watch and see if she become or he becomes a success and then well maybe. I used to be this way.

If you are a three well congratulations! There aren’t very many threes out there anymore. Especially when it comes to taking a risk; Whoa, did he just say risk? Yes I said risk, not that life in its own right isn’t a risk, it is by all means especially in todays world.

You risk your life every time you set foot in traffic, climb on a bus, go outside and walk down the street. Those aren’t the risks I am speaking of I am merely speaking of the risks that it takes to change your situation.

The risk of becoming successful, abundant, idolized in your niche; the risk of possibly even falling down; have you ever had a hunch and gone with your gut only to have things not go the way you planned? I know every success has faced challenges and adversity along the way.

You need to know that eliminating risk is all a matter of simple planning and mind set. Then by taking action you ensure success. Even if it’s a baby step towards your ultimate goal it’s still progress.

Are you looking for a way to take control of your own life, starting your own online business is a fantastic way to take control of your financial future. Don’t wait until life happens to you and reach that point where you fall down on your own luck like William did. Take pride and use his determination to guide you.

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